Ironflag has created the identity for the company Pettersen & Hein and art directed and designed their first catalogue. The catalogue showcases their first collection of objects that push the boundaries between art and design.


Fonnesbech show AW15

Ironflag produced the Fonnesbech show - the official opening show at Copenhagen Fashion Weekn AW15.

Soulland W15

Ironflag art directed the new Soulland AW15 campaign. Photography by Sacha Oda, Styling by David Hellqvist & hair and make-up by Lasse Pedersen.

DANSK Magazine SS15

DANSK Magazine SS15 is out, and again Ironflag is proud to announce that we art directed and produced the magazine.

Novel Cabinet Makers

Ironflag did the design for the cool furniture brand Novel Cabinet Makers new sales material. Next up is their image campaign. Can't wait to get startet on the art direction of that. NOVEL CABINET MAKERS 


Ironflag has created the new identity for Danish cashmere brand Villao. The new brand identity is built on a strong foundation; a new logo, new website, look book, and a complete and thorough art direction for the luxuriously soft cashmere brand.





For the new menswear line by Falke, IRONFLAG were chosen to make the campaign for the scandinavian market. Ironflag produced the shoot, did the casting of the models and did art direction and staging of the campaign.

Photo by Jonas Bie / JONAS BIE WEBSITE
 New website also created by IRONFLAG



In close collaboration with its founders, Uffe Buchard and Jens Løkke, Ironflag created the new identity, and web for Darling – a new creative agency in Copenhagen. We will continue our strong collaboration with Uffe Buchard and Jens Løkke as Creative Directors at DANSK Magazine


Once again we are proud to be apart of the creative team behind the Spring/Summer 2015 campaign from SOULLAND. Working closely together with the SOULLAND team for many years, it wouldn't be all-wrong to call them family now. For this campaign we worked together with the amazing photographer Sascha Oda and illustrator Sine Jensen.


Go shop Soulland


Check out Sasha Oda


Check out Sine Jensen



Last year we where asked to make the complete identity for a new Art Fair in Copenhagen. The Art Fair is represented by the 22 finest galleries in Scandinavia. We had to come up with a solution to produce material without any pictures, so in addition to the logo, typography and brand colours we made a sentences based grid. In the grid we placed three words to create a strong message based identity. We had the pleasure to work with Chart again this year, and helped create and optimize theire digital platform.

Check out the site

See the digital catalogue here



DANSK Magazine is calling itself the world’s most independent magazine, and the layout concept originates from that way of thinking. DANSK has since its beginning had a layout cycle of two years, meaning that every two years the layout and the Art Direction team are changing. We have been art directing DANSK magazine the last one and a half year. Even though we made the new identity we kept the freedom to experiment with every issue. We have been given almost completely creative-freedom and with every new issue, we went over format, layout and paper. For us the freedom and the opportunity to be experimental is what drives us, together with the exchange of ideas between the whole team.


Ironflag created the visual identity and website of the old Danish brand Fonnesbech, who reopened in August 2014. On top of that Ironflag produced the Fonnesbech show presentation during Copenhagen Fashion Week SS15. Fonnesbech has a long history in the fashion business and was founded in 1847. Since 1847, fonnesbech grew from being a small basement shop at østergade 47, to become an exclusive department store in copenhagen, housing 3500 sqm of elegant fashion for women. Fonnesbech was known for superior quality, the finest fabrics,  specially fitted items, and for exclusive designers like lanvin, sciaparelli and christian dior. In 1970, it was decided to outfase the fashion business because of new trends and economic possibilities.




A couple of months ago we where contacted by one of our all time favorites, Director Martin De Thure, who wanted us to do the creative direction on the telented Nikolaj Nørlunds new Album. It was a dream project, and we are very proud of the result. 




In close collaboration with the Mads Nørgaard team, Ironflag has designed the iconic Danish brands' new website and webshop. The design focuses on getting the same feeling in the new online universe as in the look books - look books that Ironflag have helped develop over the years. This way, visitors get a good sense of the brand and a good experience when shopping. The webshop is clean and inviting, with every unique element designed to help you keep navigate while still being in close contact with the brand universe. The site is created in collaboration with who did all the programming. The synthesis of their vast experience and our high design standard has resulted in a new universe and shopping experience, that represents a modern and international fashion brand like Mads Nørgaard.


Check it out at





ROZANNA FRITZ Managing Director -


For all business, client, and development inquiries, please contact Managing Director Rozanna Fritz.


MOUSSA MCHANGAMA Words And Brand Developer

SINE JENSEN Drawings And Illustrations - website



Gasværksvej 8.D 2.Tv - 1656 København V - Danmark



Ironflag is a Copenhagen-based creative studio and design consultancy. Offering a broad spectrum of creative solutions, we believe in close relationships, highlighting long-term, personal relations to our clients. The design aesthetic is Scandinavian at its core, but with a highly international profile.


Ironflag offers creative consultancy from A-Z, from full all-round creative service to minor tasks, specializing in the fields of art, music, fashion, and design. Services include brand identity and development, digital communication, graphic design, web solutions and programming, creative consulting, production and planning, client publishing and print, advertising, campaigns, and catalogues – but as the boundaries of the world of design and creativity is ever expanding and moving, so are we.

Sand Copenhagen, Sleth, Fonnesbech Copenhagen, Soulland, Mads Nørgaard, Custommade, Grenaa Buchard, Copenhagen Fashionweek, Danish Fashion Institute, Dansk Magazine, Bisou, Noir, Libertine-Libertine, Bjørg Jewellery, Sofie Bille Brahe, Trine Tuxen, Stylebutler, Levi’s Vintage, Levi’s Blue, Ciff, Chart Art Fair, Kunstforeningen Gl Strand, Kunsthal Nord, Cathrine Raben Davidsen, New Danish Screen, Mandatory Publication, WhoMadeWho, Filur, The Electic Moniker, The Late Great Fitzcarraldos, Eaggerstunn, Cours Lapin, Oh Land, Laid Back, Sony, Zewski Music Group, Fake Diamond Records, Volcano Management, Malling Publication, Cinemaxx, Bitchslap Magazine, The Boiler Paper, Holm Bertung Pr