When dealing with art, you have to set the aesthetic standard very high. And being an international art institution with exhibition venues in Copenhagen and Beijing, representing some of the worlds most acclaimed artists, nothing can be left for coincidences. Whether it’s curating an exhibition or art direct a book showing an artist’s work.
We came with a frame of ideas, and Ironflag lifted the book up to a higher level with their graphical details.
We made the art book “MEAT” with the two artists Christian Lemmerz and Norbert Tadeusz. The design for the book reflects how Christian Lemmerz works with his marble sculptures. He uses old stone cutting techniques on a very aesthetic material, but has a very modern expression with morbid and taboo motives. Our idea was to make the book look classic on the outside and modern on the inside.